Monday, July 25, 2011

Troy Polamalu's hair insured for $1 million

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Troy Polamalu's hair is more than just a soft, silky handle by which to bring him down (and help him up) on a football field (attention: Larry Johnson). It's real and it's spectacular.

It's also now a magnificent, million-dollar mane. Lloyds of London has written a policy on the Pittsburgh Steelers safety's locks, in the kind of publicity stunt that rises to the top of search engines on the week before real sports resume after Labor Day. There's a serious reason for Polamalu's 'do: he has not cut it since 2000 and wears it as a tribute to his Samoan ancestors. But there's a product tie-in on the insurance: Polamalu endorses Head and Shoulders shampoo, whose parent company sought the policy.

"They've created the first ever insurance policy to protect his iconic mane for the entire NFL season," Procter & Gamble said in a statement.

Plenty of athletes and celebrities have insured their body parts (no, we're not talking about Wilt Chamberlain here). David Beckham reportedly insured his legs for $70 million; Cristiano Renaldo. Celebrities have insured breasts (Dolly Parton), noses (Jimmy Durante), legs (Jamie Lee Curtis, Tina Turner, Heidi Klum, Rihanna, Betty Grabel, Mariah Carey), hands (Keith Richards), chest hair (Tom Jones) and bum (Jennifer Lopez).

Cricketeer Merv Hughes (I know; who??? His nickname was Fruitfly!) reportedly insured his playoff-like facial 'stache for over $300,000